Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

DECEMBER 9, 2022

Setting your own metrics, and measuring yourself , will facilitate accountability. None of us can be accountable if we don’t know what is expected, or don’t have the required tools or training. Also, it helps to work collaboratively with your team and other teams in the organization. Communicate ongoing needs and changes early.

Activity 109

Activity Organization Mentor Training 109

Startup Professionals Musings

MARCH 19, 2022

The bad news is that I still find a lot of you who don’t use these tools effectively, or haven’t learned the rules for nurturing remote relationships. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. Seek customer feedback on ways to improve value and satisfaction. Some market leaders have found that adding a focus on a higher cause, like helping the needy or saving the environment, can magnify your value in the eyes of customers.

Customer 91

Customer Custom Marketing Startup 91

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He suggests you begin with the “big three” business objectives of higher revenue, reduced costs, and improved customer satisfaction. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

MAY 10, 2019

It definitely pays to get some help with your first step into social media, since first impressions often become lasting ones. Use business metrics and tools to tune your efforts. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 1, 2019

Many employees stay self-centered or focused on internal politics as they fight for change, new systems, or bigger budgets, rather than communicate how their interests are really aligned with helping customers and growing the business. Help your owner get beyond the misleading metrics of employee overtime and salary increases.

Technical Advisors 75

Technical Advisors Startup Satisfaction Customer 75

Startup Professionals Musings

APRIL 4, 2015

Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction. Don’t forget the metrics and analytics. Determine the proper measurement tools and set up the measurement process.

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

NOVEMBER 10, 2013

The list of tools used across the panel: Building mockups with Axure, Balsamiq, Keynote. There’s no prescribed set of tools for product managers. Instead, focus on what metric outputs, more views, more downloads? ” So what did Steve Belin of Fandango mean when he answered “Move the needle: data”?

Product 87

Product Fandango Design Startup 87