socalTECH

OCTOBER 8, 2012

As part of our Insights and Opinions section on our site, we regularly feature advice from entrepreneurs, investors, attorneys, and many others on a variety of topics of interest to high tech companies. Co-marketing arrangements present a wealth of opportunities to expand your business. What is co-marketing?

Marketing 124

Marketing High Tech Sites Entrepreneur 124

Eric Greenspan

MAY 14, 2013

As a newfound Dad Blogger and experienced marketer, I’ve begun offering a great new service that has been greeted by the Mommy Blogger community with great interest and the manufacturers of great products have responded equally well. My ability to recognize truly excellent products will guide me down this path.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

MAY 15, 2019

The company said, as part of that growth, it has named Jason Blais as Executive Vice President of Sales, Linda Souza as Senior Vice President of Marketing, and also promoted Yair Riemer to President of its Career Transition Services Division. The company says it has already been expanding its product, engineering, sales and marketing teams.

Burbank 145

Burbank High Tech Sales Los Angeles 145

socalTECH

JULY 1, 2019

Qualcomm was already a strategic partner of RealWear, whose high-tech products include an eye-mounted projection display with voice control. The company sells its wearables into the industrial market. READ MORE>>.

High Tech 113

High Tech San Diego Startup Equity 113

Startup Professionals Musings

MAY 5, 2023

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

socalTECH

JANUARY 14, 2020

The company--which is likely the most active acquirer of companies in Southern California's high tech economy--says it acquired FES IQ , a company in the digital media space, and Buffered VPN , a provider of cloud services based in Gibraltar. READ MORE>>.

Company 100

Company Companies Southern California High Tech 100

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. During high school & college I had worked in a computer store selling, configuring and implementing software & hardware. That was the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

AUGUST 10, 2020

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

Competition 174

Competition High Tech Startup Social Media 174

InfoChachkie

SEPTEMBER 3, 2013

For instance, in a crowded market, a highly differentiated one-liner might make the difference between a startup generating meaningful investor discussions and languishing in obscurity. The details of the company traction, market, investors and team will strongly override pitching and positioning.". AngelList Differentiation.

Product 208

Product Yammer Technical Review Google 208

Both Sides of the Table

JANUARY 12, 2010

I recently wrote a post about avoiding the “ Deferred Life Plan &# and some related thoughts about personal productivity that came from Tim Ferriss’s book, The Four Hour Workweek. I would love to say that I’m the productivity guru. Tim Ferriss gave this extra emphasis in his book.

Product 280

Product Startup Email Technical Review 280

socalTECH

JANUARY 8, 2013

Who says that Southern California's high tech industry is all about Hollywood and e-commerce? and Gigabit DOCSIS products, and more; Irvine-based Vizio announced new HDTVs, smartphones, tablets, and Windows 8 PCs; and Viewsonic , based in Walnut, showed off its new high resolution touch displays.

Walnut 138

Walnut High Tech Company Companies 138

socalTECH

SEPTEMBER 8, 2016

Online job search site Indeed is taking aim at Southern California's high tech market, with the launch of its Indeed Prime in the market. Indeed said it specifically launched the service in Los Angeles due to the high demand for techical professionals in the market. READ MORE>>.

Technical Review 100

Technical Review Los Angeles Software Review Angel 100

Startup Professionals Musings

FEBRUARY 18, 2013

For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new products, to get business rolling. Witness the market struggle for 3DTV acceptance over the past couple of years. Higher product price.

Marketing 96

Marketing News Pricing High Tech 96

Startup Professionals Musings

AUGUST 20, 2012

Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description thrown in near the front.

Product 92

Product Outsource Development Competition High Tech 92

Startup Professionals Musings

MARCH 14, 2015

“Scope creep” (or feature creep) is an insidious disease that kills more new business solutions than any other, especially high-tech ones, and yet most founders (who may be the cause) never even see it happening. The best product is one that is highly focused, and has the absolute minimum number of features to do the job.

Technical Review 104

Technical Review Product Software Review High Tech 104

socalTECH

FEBRUARY 4, 2011

Slow job market? Not in Southern California's technology market! Southern California technology companies are hiring aggressively, and the high tech job outlook is better than it has ever been, with hundreds of open positions and many companies eagerly seeking high tech talent. per month monthly membership.

Southern California 160

Southern California Malibu Oversee.net High Tech 160

Startup Professionals Musings

MAY 29, 2011

Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description thrown in near the front.

Product 93

Product Entrepreneur Outsource Development Competition 93

socalTECH

NOVEMBER 30, 2017

In this solo episode we meet up with Sarah Zurell and talk about Pavemint, the creative talent of Los Angeles, Hollywood to tech, collaboration, diversity, and running full featured product development. Media Sponsor: SOCALTECH - High Tech News and Information for Southern California. www.collective-genius.com.

Los Angeles 113

Los Angeles Manhattan Beach Southern California Angel 113

socalTECH

DECEMBER 26, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. See more insights from the Southern California high tech community in our continued series this whole week! READ MORE>>.

Southern California 259

Southern California High Tech Activity Platform 259

socalTECH

JUNE 12, 2018

Torrance-based Phyn , a startup which is bringing a high tech, whole home water usage and monitoring system to market, is announcing today that it has named Mariel Devesa as Global Head of Business Development. Uponor is also a major investor in Phyn, which was originally spun out of Belkin.

Belkin 100

Belkin Torrance Truecar High Tech 100

Startup Professionals Musings

NOVEMBER 4, 2022

You need to have a technical genius on the team to get your startup product off the ground. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. Outsourcing your core competency does not work. The sales professional. The financial suit.

Technical Advisors 123

Technical Advisors Startup Outsource Development High Tech 123

socalTECH

FEBRUARY 13, 2014

San Diego-based Global Village Concerns , which provides an online service which helps school with their branding and marketing--via online e-commerce shops with branded merchandise and gear--has raised ar round of debt funding. The funding came from Agility Capital, a provider of venture debt to startups and other high tech companies.

Commerce 147

Commerce Platform Funding High Tech 147

Startup Professionals Musings

SEPTEMBER 29, 2023

You have proven that you can create an innovative product, but creating a business is a whole new challenge. Every business needs marketing, distribution, a positive revenue model and intellectual property to survive. With new products and services, you can hit the jackpot, but many struggle or fail.

Entrepreneur 97

Entrepreneur High Tech Startup Services 97

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Startup Professionals Musings

APRIL 1, 2020

As they watched their market share dwindle instead, they realized too late that these segments were already defined, and they needed a new focused brand to attract customers from other segments. These days, branding is less about products or solutions, and more about the overall customer experience and expectations.

Customer 123

Customer Custom Technical Review Examples 123

socalTECH

FEBRUARY 21, 2012

Center in Los Angeles, with plans to build out a team providing product management, sales, and engineering in the location. The company explained that the new Los Angeles offices comes as it recognized "the value of being in the high-tech center of America." READ MORE>>.

Software 138

Software High Tech Yahoo Los Angeles 138

socalTECH

JULY 19, 2018

Reali , a Silicon Valley startup which offers up a high-tech, and artificial intelligence-enabled real estate service, said this week that it has raised $20M in a Series B funding round, which it specifically will use to launch in Southern California. The funding was led by Zeev Ventures, and also included Signia Venture Capital.

Southern California 100

Southern California Artificial Inteligence High Tech Pricing 100

socalTECH

MARCH 17, 2016

There has been a lot of worry recently in the high tech industry and from venture investors about "headwinds" in the technology market, particularly with valuations of "unicorn" companies dropping, investors shying away from investing in rounds, and even employees looking for safer jobs. billion. >.

Southern California 100

Southern California Cornerstone OnDemand Technical Review SoCal 100

SoCal Tech Calendar

MAY 26, 2012

The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

socalTECH

MARCH 7, 2012

Energy Innovations reportedly has been looking for a buyer since earlier this year for the business, which developed concentrating solar photovoltaic modules, aimed at the commercial rooftop market. Energy Innovations--which had entered the solar market late--was backed by Idealab and Mohr Davidow Ventures.

Technical Review 145

Technical Review Idealab High Tech Pasadena 145

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

SoCal Tech Calendar

MAY 25, 2012

The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

eBook 111

eBook Metrics Examples Startup 111

socalTECH

SEPTEMBER 26, 2013

Looking to join some of the most promising high tech companies in Southern California? Product Marketing - Virtualization , Condusiv. We are creating the Enervee Score, a new global standard dynamically rating the energy efficiency of products and people that is fully integrated into the online shopping process.

SoCalTech 138

SoCalTech Technology Southern California Santa Monica 138

Startup Professionals Musings

JANUARY 16, 2021

You have proven that you can create an innovative product, but creating a business is a whole new challenge. Every business needs marketing, distribution, a positive revenue model and intellectual property to survive. With new products and services, you can hit the jackpot, but many struggle or fail.

Entrepreneur 131

Entrepreneur High Tech Startup Services 131

Startup Professionals Musings

FEBRUARY 9, 2020

You need to have a technical genius on the team to get your startup product off the ground. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. Outsourcing your core competency does not work. The sales professional. The financial suit.

Technical Advisors 123

Technical Advisors Outsource Development Startup High Tech 123

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Need office or Tech Space? Binary Pulse Technology Marketing (www.binarypulse.com). Cox Communications - Orange County - Looking for Product Marketing Manager. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100