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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

Hollywood studios are jumping on the trend of the VOD market. Nevertheless, Hollywood is still finding it difficult to adopt new trends fast enough. I am not as bold as to say that by next year, or even in the next 10 years, we’ll see tumbleweeds blowing through the studios of Hollywood. For example, Warner Bros.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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Silver Pixels Celebrates Hollywood Digital Marketing

LATechDigest

.” Wise words from former Sony President of Marketing Dwight Caines, who was honored at the 2nd annual Hollywood in Pixels event, founded by 20th Century Fox / Warner Bros marketing exec Bettina Sherick. bettina welcomes you to #hollywoodinpixels honoring Hollywood's digital mktg pic.twitter.com/2Ra2OaloKs.

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Hollywood Insiders Back Social Shopping Site The Hunt

socalTECH

In a turn from the usual formula of Silicon Valley investors backing a Hollywood, celebrity-driven startup, a Silicon Valley startup has scored the backing of a group of Hollywood insiders. The Hunt said the new funding will go towards its engineering team, for marketing, and for runway for continued growth. READ MORE>>.

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Angry Birds Maker Eyes Hollywood

socalTECH

The latest, videogame firm looking to get into Hollywood looks to be Rovio , the maker of the popular videogame Angry Birds , according to a report today. Rovio is not the first videogame maker to court Hollywood, however, it might just be the first one spawned out of the new, smartphone mobile games market and the iPhone.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film.

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Amazon Targets Hollywood Creators With Video Direct

socalTECH

The new service looks to be a direct challenge to YouTube, which so far has dominated the online video content market. Amazon said the new service, Amazon Video Direct , will allow content creators to rent or sell their videos, and even make that content available free with ads, or available via subscription.

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