socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

News 213

News Content Hollywood Sites 213

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. Ted was an executive at Myspace, as VP of Strategic Marketing, and was at LowerMyBills before that. If it's a post, how many comments did it get?

Advertising 183

Advertising Platform West Hollywood Content 183

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M in calendar year 2019.

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

OCTOBER 20, 2010

Jedynak was previously President and Chief Marketing Officer at Kidzui, and also headed up WeatherBug's Consumer Division. Tags: poptent venture capital user crowdsource video content hollywood commercial advertising. An earlier filing from the firm indicates the company had earlier issued around $6.7M

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team.

Riot Games 100

Riot Games Santa Monica Content Startup 100

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 55

Marketing Startup Demand Customer 55

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. I was trying to be more analytical than critical. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet will take over all advertising sales for The Superficial, along with providing engineering, design, and marketing support for The Superficial. READ MORE>>

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

socalTECH

FEBRUARY 26, 2009

Placevine operates an online site where both marketers and concent producers can find opportunities for product placement and sponsorships. Tags: hollywood content product venture placevine capital advertising placement. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

socalTECH

JANUARY 12, 2012

Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service. READ MORE>>.

Hulu 171

Hulu Advertising Content Blogging 171

SoCal Tech Calendar

NOVEMBER 17, 2008

Tuesday, November 18, 2008 -- For our next Digital Drinks, we're heading to Hollywood hot spot Les Deux! Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Stop on by for informal casual networking. Join the Digital LA group if you haven't already to get our event updates!

Yahoo 100

Yahoo Entertainment Hollywood Google 100

socalTECH

JANUARY 11, 2019

In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JANUARY 20, 2016

The two said that the UTA will help Tongal develop deeper relationships with studios, networks, digital publishers, advertising agencies and brand marketers, and also provide Tongal access to additional talent. READ MORE>>.

Advertising 100

Advertising Content Los Angeles Sites 100

socalTECH

JUNE 16, 2020

FameBit , the online marketplace which had allowed advertisers to connect with YouTube influencers, is no more, and has been renamed YouTube BrandConnect , Google said on Tuesday. FameBit--which was based in Los Angeles, and was acquired by Google in 2015 --will continue to operate, and will continue to serve Youtube creators in the U.S.

Incubator 113

Incubator Google Advertising Los Angeles 113

Tech Zulu Event

AUGUST 21, 2013

These fans have a personal relationship with the stars unlike traditional Hollywood. Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to. You are not learning how to market specifically to any of them.”.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

JANUARY 11, 2019

In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

MAY 10, 2012

Beer and his co-founder saw that promising, talented actors and actresses did not have a good way to truly break into the industry, and decided to combine the world of digital video with Hollywood to give some of that talent a chance to break into the industry through his new startup, StarCast Auditions (www.starcastauditions.com).

Startup 229

Startup Hollywood Ideas Content 229

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work? Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

Tech Zulu Event

SEPTEMBER 23, 2013

The interviewer, David Cohen, Senior Editor of Features at Variety , led the chat by asking Cheng about the media industry, advertisements, and the future of the market. The Hollywood Meets Silicon Valley panel came next and featured a heated discussion between a former employee of Netflix and Fox representatives.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. The reason for music, is it's a really aspirational market.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

DECEMBER 17, 2008

Anne Walls and John Singleton are co-founders of WordHustler (www.wordhustler.com), a local Hollywood startup looking to help writers connect with publishers. Writers can log into our site, upload their project, and select from over 4,000 markets, and send their work out to the world physically with a single click.

Writing 209

Writing Hollywood Startup Sites 209

Both Sides of the Table

SEPTEMBER 9, 2009

We talked about measurable marketing. He started by showing a 5-minute video describing why the market that he was in was such a great opportunity. It had the graphics of a highly produced Hollywood-like video with the voice-over of the cheesiest television commercial presenter you could imagine.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

OCTOBER 12, 2020

That gave us the ability to build the app and market it, and have it out there. Joey Lane: What we tell them, is this is a really unique time in the market. The market is global in nature, and there are over 2 billion people in the world with some kind of streaming. We're excited to watching it grow.

Startup 113

Startup Netflix Ideas Content 113

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid.

Company 339

Company Companies Technical Review Content 339

Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

Content 61

Content Los Angeles West Hollywood Angel 61

socalTECH

NOVEMBER 28, 2012

Andrew Connell is the CEO of DinnerDate.com , a startup which has been in beta in San Diego for the last few months, and is just now expanding out to new markets. They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 16, 2015

That''s the huge difference between us and other services who focus on YouTube marketing at this stage. David Kierzkowski: Think of it like AdSense, where brands come in monthly to continuously deploy these YouTube marketing campaigns. You can come here with an experimental budget, and come and try YouTube marketing yourself.

Content 100

Content Platform Startup Marketing 100

TechCrunch LA

APRIL 23, 2018

) intellectual appeal as a veneer over the more crass (but potentially honest) mission of selling more s**t more effectively through the use of spokespeople whose views only change when their creators want them to (it worked for Hollywood’s star system ).

Social Media 254

Social Media Los Angeles Media Geni 254

Tech Zulu Event

MAY 7, 2012

This fest will include panels, workshops, cocktails and keynotes for startups, content creators, developers, social media marketers, designers, entrepreneurs, and more. Advertising : Agencies rock digital, TBA. Media/Tech: io/LA (Hollywood). Influencer (PromoJam) @ Tech Cube : social tools. Press: Techzulu @ Coloft.

Startup 106

Startup Press Hollywood Email 106

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. However, to move beyond the average 16.5% Fighting Nerds. Never heard of him? Ask your 14-year-old niece.

Course 190

Course Advertising Social Media Content 190