Remove Ideas Remove Product Remove SEO Remove Writing
article thumbnail

8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. Market your ideas and expertise early for customer feedback. Hone your writing style for all communication.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners.

Blogging 104
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. You need some guidelines to make decisions.

Marketing 380
article thumbnail

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

The idea came from having been recently married herself and seeing how expensive it can be to buy a new wedding dress. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. How’s that for an ex painter?

Startup 363
article thumbnail

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110
article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Write Your Own Playbook.

Marketing 233