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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Despite the proliferation of entrepreneurial courses within Business Administration programs, business schools are essentially vocational training grounds for consultants and investment bankers. Outside of the classroom, startups seldom have enough time, information or money to view the world through the rearview mirror.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. Coull Offers Advertisers Video Skimlinks. This article originally appeared on Forbes HERE. Share and Enjoy.

Custom 226
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Extracting More Than Cash From Your Angel Investors

InfoChachkie

Ideally, such early-stage investors should have the experiences and motivation to help their ventures establish a sustainable business model, rather than simply writing a check before moving on to their next investment. Implicitly represented in the above matrix is a fifth Angel type that abides by the "Sounds Good" school of investing.

Angel 217
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The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool

InfoChachkie

Additionally, many opportunities require financial investments, which must be considered in tandem with non-financial resource requirements. It should generally be deployed only when the CEO has sensitive information that is not known to the larger group. Veto – CEO retains the right to override the majority. Iterative Planning.

Tool 255
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Make It Work- the real story

InfoChachkie

Then, we got a verbal yes on a decent capital investment. We immediately informed our board and shareholders that we were forced to halt operations. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. We worked towards closing it.

RSS 170
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. It encouraged groups of people to email everybody in their email address books and “connect&# on Plaxo so that when any of their contact information was changed online it could by synchronized with everybody’s local computer version and thus we could all stay in touch.