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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot. Why is LA key to that?

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Spend time informally with candidate peers and former employers. The key here is to do more listening than talking in both formal and informal interviews. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. That means forget using interns or outsourcing this function.

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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Spend time informally with candidate peers and former employers. The key here is to do more listening than talking in both formal and informal interviews. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies.

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Startups are Media Companies Building a New Brand

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.