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Forge Platform Finds $1M For Ethereum SDK

socalTECH

Santa Monica-based Forge Platform , which is developing software development kits used for Ethereum, has raised $1M in a seed funding, the company disclosed on Wednesday. CEO Lorenz was previously in Product and Monetization at Snap, and prior to that was SVP of Product at Brand Networks, in addition to serving at a VP at SHIFT.

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Cornerstone OnDemand Invests In Four Companies

socalTECH

Santa Monica-based ,a href="[link] OnDemand , the developer of cloud-based, talent management software, said this morning that it has made investments in four companies, from the Cornerstone Innovation Fund. Size of the investments in each company were not announced.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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Interview with Nick Higgins, Joost

socalTECH

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. There are lots of video ad networks.

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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves

socalTECH

In a sign of the growth of the Silicon Beach technology world, last year, Google moved its headquarters out of a space on Arizona Avenue in Santa Monica, and into a new fancy headquarters space in Venice. They're using the ROC platform to have their events in all one place, and take their investing from 8 to 30 days, down from 90 days.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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How to Avoid Being Disrupted as a VC

Both Sides of the Table

I laid out the following goals: Hire investment partners with operating experience combined with investment experience and deeply committed to LA Tech, but with strong relationships in SF, NYC and beyond. Build out our junior staff including pulling through some younger professionals into the investment ranks. I sat on panels.