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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the strategic investment were not disclosed. READ MORE>>.

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LA Startups Gather At Twiistup

socalTECH

That was echoed by Ivan Nikhoo, an investment banker at Siemer and Associates, who said "there is an an enthusiasm in Southern California, which we have not seen for a very long time, which is very very nice.".

Twiistup 171
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Granularity and Consistency of Startup Metrics

SoCal CTO

Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. What hurdles do we need to hit for that next round of investment? Great stuff! And it’s surprising how few startup founders think in those terms.

Metrics 159
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Interview with Lolita Carrico, Gloss Network

socalTECH

Obviously, some of this is just about technology--such as search engine optimization--and I think lots of readers are initially finding us through social media and search--but I also think that as the find a channel they are most interested in, they are coming back. We're also investing a lot in video.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The time to build investor relationships is before you need the investment. Optimize your web history and presence. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Meet investors before asking for money.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

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Interview with Sam Rogoway, Near Networks

socalTECH

We've also found that online video really helps with search engine optimization. There was a recent study which showed that adding a video makes it 53 times more likely that you'll have a Google first page search result. What's your background, and where did the idea for the business come from?