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Granularity and Consistency of Startup Metrics

SoCal CTO

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense.

Metrics 159
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The time to build investor relationships is before you need the investment. Optimize your web history and presence. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Meet investors before asking for money.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154
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Interview with Sam Rogoway, Near Networks

socalTECH

The company is employing a network of documentary filmmakers and high quality, Hollywood production capability here in Los Angeles to produce small business videos in HD for the web and YouTube. We've also found that online video really helps with search engine optimization.

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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Entertainment is confusing--we didn't make investments in pure content plays. He put together a model for attracting an audience.

Startup 162
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The time to build investor relationships is before you need the investment. Optimize your web history and presence. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Meet investors before asking for money.

Marketing 105
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Of course, a word of caution is also in order here.

Startup 102