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OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. READ MORE>>. openx advertising fraud detection quality exchange programmatic'

OpenX 100
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Frameworks Round 6

TechEmpower

July marks the fourth month of our ongoing project measuring the performance of web application frameworks and platforms. The new plaintext test demonstrates the extremely high request routing throughput possible on very high-performance platforms. This new chart type compares frameworks versus their underlying platform (e.g.,

Framework 521
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ChargerHelp raises $2.75M to keep EV chargers working

TechCrunch LA

If a station doesn’t send out an error or a driver doesn’t report it, network providers might never know there’s even a problem. One customer assumed that poor usage rates at a particular station was due to a lack of EVs in the area, Terry recalled in a recent interview. Terry, who co-founded ChargerHelp! ,

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New software lets marketers better leverage social media influencers

StartUp Beat

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests. James Creech- Co-Founder & CEO at Paladin Software. “In

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

I attended the inaugural Open Angel Forum in Los Angeles back in January and wrote about it here. Jason Calacanis started this initiative in response to the pay-to-play network of angel events that he despised. The first event was a big success and brought out many of LA’s angel elite. Pretty cool.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. We have our own ad network, where we work with partners like AOL, and Local.com to augment our traffic, through structured deals with third parties.