Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Custom Customer Technical Review 294

InfoChachkie

AUGUST 18, 2011

In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.

eHarmony 204

eHarmony Media Oracle Commerce 204

socalTECH

NOVEMBER 21, 2014

At the time, when we were an agency, it was quite a crowded market. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. That part of the market is primarily driven by companies in what is referred to as lead generation.

Media 162

Media Advertising Startup Platform 162

Tech Zulu Event

SEPTEMBER 25, 2015

Verizon , Monster Products , MerchLabs , HIRED , Instart Logic , Zeel , Shootly , Move Loot , Microsoft , American Laser Company , Zirx , DoorDash , Drizly. Green Way Labs develops high-performance cleaning products that are 100% non-toxic. Their distribution footprint consists of: Over 400 million Page Likes on Facebook.

Fractional VPE 40

Fractional VPE Entertainment SaaS Social Media 40

Both Sides of the Table

FEBRUARY 3, 2010

But DO NOT crocodile into your solution page. They are seldom productive. You have target customers, you have competitors and you have a product to sell. Try to find out who in the organization is most likely to buy your product. So you’ve identified a problem. Beware of Crocodile Sales.

Sales 314

Sales Startup Venture Capital Custom 314

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client, Oracle co-founder Larry Ellison, just closed on a deal to buy ex- Yahoo. The units, asking $500,000 to $2 million, hit the market in about a month.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44