socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? Where do you fit into the ad market? About five years ago, I got into digital advertising. Finally, what parts of the online advertising world are you thinking about now?

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Jason Nazar

NOVEMBER 1, 2015

Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. Dan LeBlanc: Daasity is about two years old., What's your background, and how did the startup come about? What does your startup do? founded in summer of 2017.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. But, in order to do that, they need a tremendous amount of information about location near where you are. It's that decision to use that information about places near you that has completely changed how those multi-location brands interact with consumers.

Google 127

Google Paid Search Mobile Activity 127

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. I hear it right after people have decided to come by for a few days to “check out what all the fuss is about.” Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

AUGUST 28, 2017

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. About five years ago, I had a chance to use Houzz, which I'm sure you've heard of. Number two, it's really important that you focus your strategy on a very small niche of a market.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Both Sides of the Table

SEPTEMBER 28, 2013

It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. A $1 trillion global market. CEO transparency. Of course not. Are tacking.

Startup 417

Startup Course Venture Capital Writing 417

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. It's been awhile since we did an in-depth profile on ThisNext, tell us a bit about your new business strategy? What verticals are you thinking about?

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

From the Venture Trenches

APRIL 19, 2013

In 2001 GoTo.com the pioneer of paid search and the pay per click model was looking to raise more money in a secondary offering and was considering Merrill Lynch as one of the underwriters. He bangs out about five posts a day and dispatches over 20 tweets from Business Insider’s thirteenth floor Park Avenue South office.

Blogging 45

Blogging News Journal Invest 45

From the Venture Trenches

APRIL 19, 2013

In 2001 GoTo.com the pioneer of paid search and the pay per click model was looking to raise more money in a secondary offering and was considering Merrill Lynch as one of the underwriters. He bangs out about five posts a day and dispatches over 20 tweets from Business Insider’s thirteenth floor Park Avenue South office.

Blogging 40

Blogging News Journal Invest 40

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Four Minutes In The Morning - Feld Thoughts , September 1, 2010 Amy and I created a tradition about a decade ago we call “four minutes in the morning.&# Hybrid monetization.

Startup 191

Startup Product Technology Venture Capital 191