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CallFire Names Chief Revenue Officer

socalTECH

CallFire joins the company from The Search Agency, where she was President of the company; she also had previously been at United Online, Ameriquest Mortgage, Paramount Pictures, Planet Hollywood and Universal Studios Hollywood. Palmer will head up business development, marketing, and sales for CallFire. READ MORE>>.

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7 Benefits of Using Switched Ethernet Services

Southern California Edison Blog

connections with ultra-low latency and fast re-routing capabilities, ethernet services typically offer organizations more advantages than disadvantages. Unlike traditional ethernet services, switched ethernet features ultra-low latency with a localized structure. As such, security is paramount when choosing a network.

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Mogreet Raises $2.0M More

socalTECH

Venice, California-based Mogreet , the mobile marketing firm headed by James Citron, has raised $2.0M Mogreet uses Mobile Messaging Service (MMS), SMS, QR codes, and more in advertising and marketing campaigns for its clients, which include such companies as Nike, ABC, WB, Paramount, Macy's, Gymboree, and many others.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

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Reflections on 2020: Jim Eubanks, Tax Managing Director, KPMG

socalTECH

    For us, being a client service business, the biggest news for 2020 would have to be the initial stay at home orders, issued by both local authorities and our firm. I was aware of this dynamic before, but the value of these connections became paramount in the weeks and months immediately following the shutdown.

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Interview with Tobi Bauckhage, Moviepilot

socalTECH

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? We work with studios to understand those early audiences, and give them feedback on social marketing and making their marketing more effective.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. How long does it take me to pay back my original customer acquisition costs?

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