TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 million in financing to support the buildout of its services and sales teams to manage clients. The traditionally opaque world of high-end real estate certainly applies.

Los Angeles 168

Los Angeles Services Angel Marketing 168

Berkonomics

SEPTEMBER 7, 2023

You might be here: You have a great new product or service that you and your associates love. I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this?

Product 156

Product Marketing Resource Email 156

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

Networking 203

Networking Marketing Social Media Organization 203

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

socalTECH

SEPTEMBER 30, 2021

Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand.

Evite 113

Evite Chief Technology Officer Marketing Los Angeles 113

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

MARCH 5, 2021

Long Beach-based free conference calling service FreeConferenceCall.com says it is launching itself into the video conferencing market, with a new service called Huddle. According to the company, it will allow the first 10,000 customers of the service to pick their own price for whatever they think the service is worth.

Services 113

Services Long Beach Pricing Conference 113

socalTECH

MARCH 22, 2017

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The funding came from Canal Partners and DWP Investments. The company is a spinout of Deal Current, and was founded in 2015.

Services 113

Services Marketing SEO Funding 113

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

SEPTEMBER 13, 2011

Encino-based uSamp , the provider of online, web-based sampling and polling services, said today that it has enhanced its self service SampleMarket service. uSamp's services are used by companies to conduct market research and surveys. uSamp's services are used by companies to conduct market research and surveys.

Research 157

Research Services Marketing Encino 157

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

MAY 11, 2021

According to HONK, Branch Insurance will offer up its raodside assistance service to its auto insurance members, as it expands to new markets in Indiana, Colorado, and Oklahoma. HONK says it began offering up its services to Branch members in 2019. Financial details of the deal were not announced.

Services 113

Services Los Angeles Networking Marketing 113

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Customer Custom Marketing 104

socalTECH

MAY 16, 2014

Los Angeles-based IDrive , the online backup and cloud storage company led by Raghu Kulkarni, said yesterday that it has expanded its IDrive Express service to its international customers. The company had launched the service earlier to allow customers to bulk upload their data to the company''s cloud, and bypass slow Internet upload speeds.

Services 153

Services Marketing Los Angeles Customer 153

socalTECH

JULY 28, 2020

Los Angeles-based RepairSmith , which operates a mobile car repair and maintenance service, says it is expanding its service area, and has added a number of cities, including Thousand Oaks and Fresno, California, as well as Tucson, Arizona. The company said that it is actively hiring technicians in all of its markets for its service.

Mobile 113

Mobile Thousand Oaks Services Demand 113

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

Marketing 100

Marketing Study Organization Resource 100

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

Marketing 156

Marketing Customer Custom Tool 156

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Even the best marketing doesn’t do it. You must know or react to the expectations of individual customers, and personalize their treatment to gain their remembrance of exceptional service.

Competition 109

Competition Services Customer Custom 109

socalTECH

JANUARY 6, 2022

A new, free-streaming service, SPORTS.TV, has been launched by Allen Media Group, which said today its new app-based consumer video streaming service is free, and aggregates sports, news, movies, documentaries, and entertainment networks, as well as local broadcast television stations.

Services 113

Services Entertainment News Media 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

NOVEMBER 2, 2018

San Diego-based software developer Mitchell , which develops software and other technology for the insurance and collision repair industries, says it has merged with Genex Services , a provider of clinical solutions for the workers' compensation, auto, and disability markets. Financial details of that merger were not announced.

Services 133

Services Software Review Technical Review San Diego 133

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. READ MORE>>.

Marketing 113

Marketing Outsource Customer Custom 113

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

TechCrunch LA

JUNE 26, 2019

Over the past year, Songtrust has added another 55,000 artists and songwriters to its rights management service. The global recorded music market grew 9.7% Increasingly, those artists are having to track their performance in international markets as well. Songtrust has signed up over 150,000 songwriters for royalties management.

Services 184

Services Technical Review Los Angeles Report 184

socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning. The product had previously only been available for the food service business, and in particular at Panda Express and A&W Canada.

El Segundo 113

El Segundo Marketing Product Services 113

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

Research Marketing Santa Barbara Sales 133

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

FEBRUARY 17, 2020

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128