Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 104

Marketing Startup Patents Offshore 104

socalTECH

NOVEMBER 7, 2016

The two said they will work together on joint marketing and sales, as well as integration of Masimo's SedLine brain function monitoring, O3 regional oximetry, and Nomoline capnography technologies in Philips IntelliVue monitors.

Patents 157

Patents Sales Marketing Technology 157

Startup Professionals Musings

SEPTEMBER 25, 2021

So what do investors look for in qualifying you for that million dollars you need to take your invention from your garage to the market? Investors expect proof that your invention can be manufactured in volume, and can justify a sales price at least double the cost, to a large customer set that has money to spend.

Technical Review 156

Technical Review Funding Patents Ideas 156

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Startup Professionals Musings

MARCH 3, 2023

Here are the major elements of the best product plans: Market requirements section. This first section of every product plan defines the market, sizes the opportunity, and discusses individual needs and requirements that will be provided by your product and service. Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Entrepreneur 112

TechCrunch LA

APRIL 22, 2019

With Naqzi on board, the company began filing patents for its unique process and the products it’s bringing to market, says Paiji. “E verything is proprietary everything is backed by patents,” she says. Blueland cleaning products/Image courtesy of Blueland. Blueland refills/Image courtesy of Blueland.

Design 161

Design Patents Los Angeles Ideas 161

Berkonomics

AUGUST 23, 2012

In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

APRIL 26, 2021

The most attractive revenue model today for services is subscriptions, and for products it is sales and support. Competitor resources include larger cash assets, trained staffs, an existing customers, and a known brand in the market. Patents are a good place for you to start. Specify a primary customer channel for sales.

Funding 132

Funding Template Resource Competition 132

InfoChachkie

AUGUST 10, 2010

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . Patents held by startups generally have a limited ability to reduce competition. Intellectual Property (IP) is an ugly thing at a startup.

IP 256

IP Patents Company Companies 256

Berkonomics

AUGUST 10, 2017

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 243

Venture Capital Product Resource Marketing 243

Startup Professionals Musings

JUNE 26, 2020

For example, “We just patented a new battery technology that will cut your smartphone charge time and cost in half.” Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Use non-fuzzy terms to quantify customer value.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

MAY 31, 2020

Here are the major elements of the best product plans: Market requirements section. This first section of every product plan defines the market, sizes the opportunity, and discusses individual needs and requirements that will be provided by your product and service. Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 136

IP Product Equity Tool 136

Startup Professionals Musings

FEBRUARY 13, 2021

You may be a product expert, but have little experience with running a business, or marketing, or sales. I do recommend non-disclosures and patents, but more can be gained than lost by talking to outside experts. Communicate and market your solution to the max. Marketing should begin even at the idea stage.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

JANUARY 6, 2023

Find market evidence of customers with means who are willing to pay for a solution. Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. Choose a business model that will win in the market. Pay attention to the market.

Tips 80

Tips Startup Satisfaction Ideas 80

Startup Professionals Musings

FEBRUARY 17, 2021

The same is true for filing patents, registering trademarks, and filing copyrights. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Work out of your home, and keep your own books.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Startup Offshore Demand 106

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 120

IP Product Equity Tool 120

Startup Professionals Musings

MAY 7, 2021

For example, after Yvon Chouinard founded Patagonia , he wisely recognized a growing interest in helping the environment, and capitalized on it by dedicating a percent of sales to environmental needs. Act in the interests of expanding the total market. This locked in engagement from his employees and customers.

Patents 138

Patents Mentor Customer Custom 138

Startup Professionals Musings

AUGUST 19, 2020

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

AUGUST 26, 2020

If you consider yourself the consummate inventor, but haven’t yet broken through on the business side, I urge you to consider the following alternative keys to long-term success that inventors before you have capitalized on: Team with a business and marketing partner. It also increases your marketing and support costs.

Customer 136

Customer Custom Examples .Net 136

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

NOVEMBER 21, 2013

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Entrepreneur 97

Entrepreneur Patents Startup Offshore 97

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Find funders who seek long-term returns. Money-making is different in the digital age.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement.

Startup 174

Startup Training Services Writing 174

socalTECH

AUGUST 18, 2017

That's a bridge to our Series A, which we'll be using for scaling up sales and marketing. In addition to the patents we have now on DAX in law enforcement, we also have two patents for a fully automated systems, which allows us to move into workplace safety. How big of a market is there for all of this?

Pasadena Angels 100

Pasadena Angels Pasadena Technical Review Southern California 100

Startup Professionals Musings

FEBRUARY 22, 2012

No known patents filed. Maybe the solution hasn’t yet been commercialized, but a patent has been submitted by someone else, putting your idea in jeopardy. Another series of searches on Google Patents and the US Patent Office site and Free Patents Online is in order at this point. Large and growing market.

Ideas 97

Ideas Patents Startup Google 97

Startup Professionals Musings

FEBRUARY 13, 2016

Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. This is also the place to first mention patents and any other differentiators that put you ahead of competition. What are your specific marketing and sales plans?

Invest 108

Invest Startup Slides Equity 108

Startup Professionals Musings

SEPTEMBER 8, 2018

So what do investors look for in qualifying you for that million dollars you need to take your invention from your garage to the market? Investors expect proof that your invention can be manufactured in volume, and can justify a sales price at least double the cost, to a large customer set that has money to spend.

Technical Review 86

Technical Review Patents Ideas Journal 86

Startup Professionals Musings

AUGUST 20, 2011

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Entrepreneur 103

Entrepreneur Patents Offshore Startup 103

Startup Professionals Musings

JUNE 12, 2019

Traditionally, you just worried about the quality of the sales transaction (price, speed, service), but the “customer experience” now includes ease of pre-sale shopping, post-sale support, with a connected relationship throughout. This can save them grief, as well as reduce your own marketing and sales costs.

Customer 96

Customer Custom Coach Pricing 96

Startup Professionals Musings

NOVEMBER 4, 2019

I recommend a ten-slide pitch to start, reviewed by friends and advisors, to be expanded to a ten-to-twenty-page business plan with opportunity sizing, cost and price details, competitors, marketing and sales strategy, financial projections, and resources required. Prepare your marketing story for customers and investors.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

JUNE 25, 2021

File at least a provisional patent and one or more trademarks. Relevant questions include the type of business entity (LLC or C-Corp), licensing or manufacturing, sales and marketing, and staffing. Look hard at the technology for feasibility and risk. Keep thieves away (protect it). Continuous improvement (replace it).

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

NOVEMBER 26, 2012

The founders now need a $1M Angel investment to do the marketing for a national NewCo rollout, build a team to manage the rollout, and maybe even pay themselves a salary. Here are the components and “rules of thumb” that I recommend to every startup: Place a fair market value on all physical assets (asset approach).

Startup 108

Startup Invest Patents Outsource Development 108

socalTECH

JULY 31, 2013

One of the companies that has recently is On Ramp Wireless (www.onrampwireless.com), a San Diego company in the M2M market headed by Kevin Hell. Our initial target is with utilities, with oil and gas next, and lots of other markets which are getting traction. It''s really a broad set of applications.

Technical Review 213

Technical Review Software Review Networking Technology 213

Startup Professionals Musings

JANUARY 14, 2011

No known patents filed. Maybe the solution hasn’t yet been commercialized, but a patent has been submitted by someone else, putting your idea in jeopardy. Another series of searches on Google Patents and the US Patent Office site and Free Patents Online is in order at this point. Large and growing market.

Ideas 94

Ideas Patents Startup Google 94