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How To Become a VC

InfoChachkie

One the most frequent questions asked of me by entrepreneurs is, "How can I become a Venture Capitalist?" The inquiry is common because being a VC is (to an entrepreneur, at least) a sexy job. I define a "VC" as, "a professional investor who deploys third-party funds into relatively early-stage companies." Microscopic Industry.

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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Each of these constituents is represented below in the Triangle Of Evidence that you must build in order to demonstrate that your venture has achieved meaningful traction. Triangle Of Evidence. Share and Enjoy.

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Too Techie - Tone down emphasis on the technology underlying your venture; an interested investor will perform tech diligence at the appropriate time. No VC Fit - Match your venture with appropriate funding source. Explain your team's experiences that are relevant to the success of your current venture. Capitalization.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

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The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

The nasty and brutish deaths of the unfortunate turtles are disquieting , but the process ensures that the survivors are (on average) strong, healthy and able to capitalize on the ecosystem''s resources. There is a similar Darwinian aspect to venture capital investing. Avoiding The Series A Crunch.

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Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Venture Capital is a game of pattern matching. Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. A version of this article previously appeared on Forbes. Share and Enjoy.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.