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Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.

SEM 124
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380
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Anametrix Gets Funding, Adds Advisors

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Tags: anametrix venture capital angel investor business analytics software saas. Details on the new private investment was not disclosed. READ MORE>>.

SEM 174
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323
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Anametrix Funding Worth $1.15M

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, revealed this week via a regulatory filing that its recently announced round was worth $1.15M, part of a $2.3M Tags: anametrix venture capital funding cloud analytics software. fundraising effort by the company. READ MORE>>.

Funding 154
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. I further that.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other. I think most arguments miss the mark.

SEM 150