Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

APRIL 7, 2021

That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change. All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

MAY 12, 2021

Network with local organizations and industry groups. Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Build a marketing plan with deliverables and metrics.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

NOVEMBER 27, 2011

how should you organize teams in a startup? what is the importance of social media? what is wrong with today’s social media? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. 48:30 Vanity metrics. Little money.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Innovation must be embedded in every function of your organization and measured at the highest levels. Don’t forget the new social media platforms and industry forums.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JUNE 21, 2023

These must be managed by metrics to allow you to gauge progress, recognize successes, and keep constituents motivated along the way. Even experienced business owners can’t keep all the requirements for starting or growing a business in their head, so organizing it on paper is critical to making it consistent and complete.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. I still see organizations that penalize teams for change requests, and try to live by the old adage of “it’s always been done this way.”

Customer 114

Customer Custom Satisfaction Metrics 114

TechCrunch LA

SEPTEMBER 7, 2021

At the time, it was doing Facebook media buying for e-commerce companies. And then bit by bit, we grew the organization. That being said, we work with companies of all sizes — startups, companies that are already established, and very large companies that need to rework both their creative and their media buying strategy.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Every business team becomes inwardly- focused by default, comparing themselves only emotionally to others they know within the organization. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

TechEmpower

OCTOBER 9, 2023

Structured Data refers to information organized in a defined manner, making it easier to search and analyze. This category encompasses a vast array of content, from emails and text documents to social media posts. Broadly speaking, data can be categorized as either structured or unstructured. Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

DECEMBER 23, 2016

This means regular updates are required to your business plan, marketing message, social media, and website content. Too many entrepreneurs start fast, but lose momentum and the ability to change as the organization grows. Define and use market metrics to tune your plan. Static content quickly becomes dead content.

Social Media 67

Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.

Metrics 86

Metrics Startup Training Customer 86

SoCal CTO

MAY 21, 2012

I was recently asked by an organization, "Tony, what topics can you cover?" Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Tech Zulu Event

JULY 20, 2012

Social Media brings that to the forefront again because we’re [again] interested in the one to one interaction which was so terribly important back in the 80′s when companies were trying to optimize service.” In terms of UX, Reiss says that right now everyone is focused on social media.

Social Media 101

Social Media Design Los Angeles Media 101

SoCal CTO

JANUARY 20, 2009

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. I'm happy to announce the launch of the Los Angeles Tech Content Community. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

SoCal CTO

FEBRUARY 17, 2007

I personally believe that there are lots and lots of good developers working inside of organizations who would love to work on the interesting projects that we work on all the time, yet they arent out actively looking, so its almost impossible to find them. Los Angeles Social Media Starters What is Visible Networking?

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate. How willing are users to tweet for a discount?

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

AUGUST 21, 2013

That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change. All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

JULY 24, 2012

That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change. All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Tech Zulu Event

MARCH 26, 2010

Last year, Twestival Global raised about $250,000 for Charity Water ; a non-profit organization who’s mission is to bring clean and safe water for people in developing nations. According to its web site, Concern helps those with the most extreme cases of poverty. The event also brought about 17,000 people together around the world.

Orange County 74

Orange County Causecast WITI Social Media 74

Tech Zulu Event

DECEMBER 4, 2014

Will it be able to help brands market themselves better in social media? It provides key metrics that allow you to have a better understanding of your tweets. This will enable them to monitor their organic reach and also attain an improved customer reach. But what does this mean for marketers? Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. You need local partners and relationships for credibility.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

APRIL 17, 2017

A healthy culture, with living values, is essential today for growth, adaptability, and innovation Organizing principles must include social impact. Historically, organizations played down the role of work-based personal relationships. Today, a compelling and impactful purpose, around which teams can get excited, is key.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

JANUARY 26, 2018

Start selling it on social media before you build it. It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Show team organization and preparation for scale up. Marketing is everything these days. Really listen to the feedback you are getting.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

APRIL 26, 2015

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

Customer 100

Customer Custom .Net Competition 100