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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

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8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

Use social media for more visibility. Adopt a project-based revenue model with metrics. It is not limited to the realm of the top executive or board of directors, who could bring in consultants for studies and analysis. Market yourself and work at all organizational levels. Leadership by example works at all levels of a company.

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Interview with Zach James and Rich Raddon, MOVIECLIPS.COM

socalTECH

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? How is this different than the movie clips floating around the web now? Rich Raddon: There are two things.

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