Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100

Customer Custom Acquisition Technical Review 100

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

MAY 19, 2018

You are going to “study” the details before making a decision. Kai taught me that the key metric to whether a sales process is going well is “engagement.” Asking too early for a the data room access is the equivalent of going into a store to look at clothes, watches, cars, electronics, etc. Yeah, sure.

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Funding Venture Capital Startup Email 336

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

FEBRUARY 23, 2018

Adopt a project-based revenue model with metrics. It is not limited to the realm of the top executive or board of directors, who could bring in consultants for studies and analysis. Specialists and certified professionals are already seen as experts who do the work, rather than just make recommendations for others.

Social Media 56

Social Media Software Review Customer Custom 56

socalTECH

NOVEMBER 17, 2010

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? How is this different than the movie clips floating around the web now? Rich Raddon: There are two things.

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Startup Los Angeles Content Hollywood 190