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Tagger Media Raises $9 Million for Influencer Marketing Service

L.A. Business Journal

Tagger Media, the Santa Monica-based developer of a software platform for influencer-based marketing campaigns, has raised $8.5 million in Series A funding.

Media 279
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H Code Launches Digital Marketing, Media Product

socalTECH

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers.

Media 124
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PK4 Media Buys Prosperio

socalTECH

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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Lionsgate Taps OUYA Founder Uhrman As Streaming Media GM

socalTECH

Santa Monica-based entertainment studio Lionsgate said on Thursday that it has named Julie Uhrman to the position of Executive Vice President & General Manager of Lionsgate Over-The-Top (OTT) Ventures, the company's streaming media service. Uhrman also has served at IGN Entertainment and Vivendi Universal.

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MomentFeed Partners With Location3 Media

socalTECH

Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media.

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Topspin Media Adds VP

socalTECH

Santa Monica-based Topspin Media , the developer of music and band marketing software headed by former Yahoo Music GM Ian Rogers, said over the weekend that it has added Andrew Mains as its new VP Artist Relations and Services. Mains was Head of New Media at Interscope Records. READ MORE>>.

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CallFire Names New Board Member

socalTECH

Santa Monica-based CallFire announced this morning that it has named Charles Hilliard , the former President and CFO of Demand Media, as a member of its board of directors. CallFire operates a cloud-based texting and voice platform for businesses, offering up telephony APIs and other services to those companies.