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The Digital Media SIG Presents: TV in 2012: It's Multi-Screen, It's in the Cloud, It's Everywhere!

SoCal Tech Calendar

Wednesday, June 20, 2012 -- The Digital Media SIG Presents: TV in 2012: It's Multi-Screen, It's in the Cloud, It's Everywhere! In this multi-screen, hyper connected world, convenient and instantaneous access to enormous content libraries is the new norm. This is an event not to be missed! See [link] (more)

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Broadcom Targets Android Market

socalTECH

Irvine-based semiconductor maker Broadcom said today, among a number of product announcements, that it has rolled out a new platform targeted at the Android smart phone market. Broadcom said the new chip is sampling now to early access customers, with first commercial launches expected in Q1 of 2011. READ MORE>>.

Marketing 191
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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves

socalTECH

We dropped in recently, and found a screening session for the Tech Coast Angels; a number of former StartEngine, MuckerLab, and LaunchpadLA startups in residence; not more than a few startup founders wandering the halls; and a long list of upcoming technology networking events on the calendar. We're just a neutral platform for the community.

Google 253
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

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Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

This was pre social media. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. It shouldn’t be a one-way media publishing platform. To get on his radar screen.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases.

Funding 373
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. And so forth. No brainer.

Marketing 307