Media Press Study Technical Review 
Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).
Berkonomics
JUNE 30, 2012
We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.
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Both Sides of the Table
DECEMBER 17, 2013
. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.
Startup Professionals Musings
JANUARY 7, 2019
In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports , these Baby Boomers are actually driving a new entrepreneurship boom. Here are some indicative entrepreneurial facts from recent Kauffman studies and others. percent to 24.3 percent last year.
Both Sides of the Table
NOVEMBER 14, 2010
We jockey to make sure the press release has our names on it. I believe that huge financial, productivity and technical gains come from new innovation rather than derivative thinking. Most of my MBA classes were a waste (since I had studied economics as an undergrad) but one totally changed my thinking. That is conformity.
Both Sides of the Table
APRIL 18, 2019
Unit Economics Accelerating One topic I heard a lot in investor circles last year and in the press a lot was that there weren’t good unit economics and therefore the scooter market was never going to perform well. Turns Out There Are Competitive Moats There were some tech meme’s out there last year that scooter companies had no moats.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My argument is pretty simple. Link has a summary of his argument plus a great video). But it wasn’t to be.
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