Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Tech Zulu Event

MAY 6, 2014

Today, there are many companies competing for innovation in the field of wearable tech. Not only can wearable technology make our lives easier, but it can also help to make the lives of many with illnesses or disabilities more comfortable and productive. Google Glass is one of the most famous examples of wearable Tech.

Technical Review 88

Technical Review Technology Software Review Google 88

Both Sides of the Table

DECEMBER 17, 2013

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

AUGUST 27, 2012

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. We once thought Microsoft was a monopoly on the Internet due to IE. ” My 3.5 Laughable now.

Technical Review 299

Technical Review Venture Capital Yammer Google 299

Startup Professionals Musings

JANUARY 7, 2019

In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports , these Baby Boomers are actually driving a new entrepreneurship boom. 65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

Startup 119

Startup Technical Review Technical Support Entrepreneur 119

Both Sides of the Table

FEBRUARY 23, 2015

For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” He or she has worked at some very successful big technology or media companies and went to a great school. I saved my main point for last.

Technical Review 150

Technical Review Startup Venture Capital IP 150

Both Sides of the Table

NOVEMBER 5, 2014

The press around the raise & company was fantastic and the promise of their technology – wireless charging that works as easily as WiFi – would positively affect many of our lives. uBeam’s tech does work and I have safely seen it demo’d in the real life many times. Working on it. And being ambitious.

Technical Review 417

Technical Review Startup Software Review Course 417

Both Sides of the Table

SEPTEMBER 15, 2014

There were many moments in each space when pioneers were funding startups and the press hadn’t written much about them and if you were a typical investor you were still funding the last trend while some VCs were trailblazing into new categories. Almost nobody believed and now look at it. Online education. 6SensorLabs. 6SensorLabs.

Funding 362

Funding Technical Review Ideas Startup 362

Tech Zulu Event

JANUARY 1, 2013

If you caught the firestorm of protest from the tech sector against it, I am here to tell you, believe the hype — this show stinks. If that sounds pretty far removed from the actual start-up technology world — wait, it gets worse. Zuckerberg told press she wanted the show to encourage women to get into tech. Any takers?

Startup 90

Startup Technical Review Software Review Outsource Development 90

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

Tech Zulu Event

SEPTEMBER 3, 2013

I’ve found that the bigger these devices come, the more awkward and unwieldy they are when pressed to your cheek. The screen gets really hot as its pressed up to your cheek and so I find myself just putting my ear up to the speaker. S Translator™ helps you get your point across in a variety of languages.

Screening 91

Screening Press Slides Email 91

Tech Zulu Event

JUNE 7, 2013

Stained Glass Labs (SGL), the first Glass and wearable technologies accelerator has launched the world’s first comprehensive app directory and a self-service app publishing portal for Google Glass pre-launched applications. Comprehensive App Directory. SGL says the Comprehensive App Directory launched is a simple 2 step process.

Google 87

Google Technical Review Press Software Review 87

Berkonomics

MAY 30, 2019

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). Advertising money moves to the most rewarding media. We have grown more than a bit weary of most advertising, no matter in what form.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

Advertising 253

Advertising Mobile OpenX Software Review 253

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

NOVEMBER 14, 2010

We jockey to make sure the press release has our names on it. I believe that huge financial, productivity and technical gains come from new innovation rather than derivative thinking. He said that data suggests people prefer to “buy high, sell low.&# And so it goes in tech investing. There are too many deals.

Invest 299

Invest Angel Technical Review Venture Capital 299

InfoChachkie

MAY 9, 2011

Relinquish Press Release Capabilities. BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. Do Not Relinquish Press Release Capabilities. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot.

Outsource Development 170

Outsource Development Entrepreneur Press Technical Review 170

Berkonomics

JUNE 30, 2012

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Where content providers or publishers push back when seeing a press release, many will embrace a good story demonstrating a painful problem and a happy ending.

Case Study 212

Case Study Study Social Network Advertising 212

Tech Zulu Event

JUNE 28, 2012

TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Startup Professionals Musings

OCTOBER 23, 2015

That’s why they insist on spending a day with your team as part of the due diligence process. Technology can be used to facilitate customer support and sales, as well as enhance your product. Promote your culture and innovations through social media and the press to make the team proud of their jobs.

Entrepreneur 102

Entrepreneur Technical Review Mentor Training 102

TechCrunch LA

OCTOBER 26, 2021

The project ultimately imploded due to a combination of factors. An emerging tech dystopia. However, Tushnet argues that the use of the blockchain alone isn’t enough to solve the pressing legal questions over derivative works. We’re still in incredibly early days for this technology,” said Federa.

Writing 196

Writing Outsource Development Technical Review Examples 196

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Reviewing financial & operational performance. Defections of large swaths of talented employees due to low morale. Mentorship.

Startup 325

Startup Sales Technical Review Software Review 325

InfoChachkie

MAY 9, 2011

Relinquish Press Release Capabilities. BDCs often ask to “private label” or “white label” a smaller company’s technology. This generally involves the BDC selling the startup’s technology under the BDC’s brand. Do Not Relinquish Press Release Capabilities. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot.

Outsource Development 124

Outsource Development Entrepreneur Press Technical Review 124

socalTECH

MAY 7, 2010

Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's a pretty established, mature market, which has existed since the beginning of the printing press, but has evolved forward for hundreds of years and has been going through a lot of changes in the last twenty years. We provide rich media to the STM market.

Journal 124

Journal Technical Review UCSD Web 124

Tech Zulu Event

SEPTEMBER 22, 2012

In this article the focus will be on how to successfully attract media attention. In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does. I first reviewed the “Alleys and Pavilions” company list provided by the TechCrunch site.

Press 97

Press Startup Technical Review Email 97

Both Sides of the Table

APRIL 18, 2019

Unit Economics Accelerating One topic I heard a lot in investor circles last year and in the press a lot was that there weren’t good unit economics and therefore the scooter market was never going to perform well. Turns Out There Are Competitive Moats There were some tech meme’s out there last year that scooter companies had no moats.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

socalTECH

JULY 27, 2015

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. All of digital advertising today uses Flash as a foundation technology. I think it's a shining example of Silicon Beach's technology helping out Hollywod.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Both Sides of the Table

JUNE 28, 2018

How could Bird really be worth the reported $2 billion valuation that I read about in this press? People said this about Ring (which went from startup to selling to Amazon > $1 billion in around 5 years), Facebook, YouTube, Airbnb, Uber, Twitter, Instagram and many other great behemoths of the technology industry. Not really.

Santa Monica 256

Santa Monica Funding Startup Course 256

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Startup 103

Startup Marketing Social Media Technical Review 103

InfoChachkie

JUNE 9, 2015

Good news: a quick review of TechCrunch’s March 2015 List of Top 20 U.S. It also provides a way for graduates to learn about ideas, opportunities and technologies about which they might not have been aware while focusing on building and scaling their own startup. Provide High Impact Exposure Beyond Your Hometown Press.

Startup 100

Startup Class LAMP Santa Barbara 100

Both Sides of the Table

MAY 4, 2013

I tapped my friends at big tech companies (Salesforce, Google, Oracle). The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company. I attended events.

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MAY 4, 2013

I tapped my friends at big tech companies (Salesforce, Google, Oracle). The sheer number of relationships I’ve built through being public, transparent and being willing to engage in comments and through social media has enabled me to get to know entrepreneurs even before they launch their next company. I attended events.

Venture Capital 347

Venture Capital Startup Pricing Invest 347

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. million users making it considerably larger than some of its peers that have historically received more tech press inches. Greycroft is an early-stage VC.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Startup Professionals Musings

AUGUST 30, 2019

In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the technology, the journey, or some relevant lessons learned. The book itself raises your visibility through media coverage. If you use a publisher, they may add more visibility with press releases and book-signing events.

Writing 19

Writing Technical Review Entrepreneur Advertising 19