Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.
Berkonomics
JUNE 30, 2012
And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.
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SoCal Tech Calendar
MARCH 3, 2010
Tuesday, March 9, 2010 -- Shaking the MoneyTree 2009 Q4 Review. The MoneyTree Report is a quarterly study of venture capital investment activity in the United States. The study is a staple of the financial community, entrepreneurs, government policymakers and the business press worldwide. See [link] (more).
Both Sides of the Table
DECEMBER 17, 2013
We will have to build (or buy) technology in this area.” The thing is … what I see many sales execs do is burn up countless hours on mid-level campaigns that get torpedoed when the go up the organization due to lack of budget, a desire to own that core IP or other more pressing organization priorities.
Startup Professionals Musings
JANUARY 7, 2019
In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports , these Baby Boomers are actually driving a new entrepreneurship boom. Here are some indicative entrepreneurial facts from recent Kauffman studies and others. percent to 24.3 percent last year.
Both Sides of the Table
JULY 26, 2010
It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products.
Xconomy
OCTOBER 7, 2016
coast bearing the brunt of Hurricane Matthew, we send our thoughts and more to those who have more pressing matters to worry about this week. military’s high-tech think tank DARPA described Safe Genes, a new program to fund safety measures that can be built into genome editing technology or counter its potential wayward effects. .
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