Berkonomics

MAY 30, 2019

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. The case study: the best way to reach your target.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

DECEMBER 17, 2013

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. Of course the press is going to roast you.

Netflix 287

Netflix Customer Custom Pricing 287

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My argument is pretty simple. Link has a summary of his argument plus a great video). But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379