Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. The case study: the best way to reach your target.
Berkonomics
JUNE 30, 2012
We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. That story can be in print or in multimedia form.
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socalTECH
FEBRUARY 23, 2009
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks.
Both Sides of the Table
OCTOBER 10, 2011
You need to invite the press, talk to them, let them ask questions. Of course the press is going to roast you. Basically their reaction is heavily correlated with the press coverage of your rollout. I quick read of the Qwikster Tweet stream talks about “bible studies” and the like. You need some showmanship.
Both Sides of the Table
DECEMBER 17, 2013
“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”
socalTECH
JANUARY 24, 2011
The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object.
SoCal CTO
NOVEMBER 17, 2009
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Is/was SEO important for MakeItWork? Any thoughts on my post?
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