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Report: Demand Media Sorting Out Accounting Before IPO

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A report today says that the latest updates to Demand Media's S-1 are a result of government scrutiny over how the firm is accounting for content developed for its sites. AllThingsD said the accounting questions have delayed Demand Media's roadshow until the beginning of the year. READ MORE>>.

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Demand Media Launches Long Form Article Effort

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Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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SheKnows Bumps Into Largest 50 Web Properties

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Online women's publishing site SheKnows has bumped into the 50 largest web properties in the U.S., Citing numbers from th ecomScore July 2012 report, the Los Angeles-based site--which is part of AtomicOnline--said it now has nearly 25 million readers. the site said this week. READ MORE>>.

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Machinima, Demand Media, Maker Studios Among Top YouTube Channels

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A new analysis of the most popular, YouTube channels, shows that the Los Angeles area continues to lead the world in content production, even as the medium shifts to the web. According to a new report from comScore, measuring the popularity of YouTube Channels, Los Angeles-based Machinima saw around 16.9 minutes per viewer.

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Media Temple Raises $15M

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Culver City-based Media Temple , an online web hosting firm, said today that it has raised $15M in a new round of funding from Triangle Capital. Media Temple is headed by Demian Sellfors. The firm's clients include such companies as Sony, Toyota, NBC Universal, and TechCrunch, which reported the funding.

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Avalon Ventures Backs Selectable Media

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San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

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Demand Media Gets New Competitor, Yahoo, After Associated Content Buy

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Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Reports from AdAge place the acquisition of Associated Content at over $100M.

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