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53 Questions Developers Should Ask Innovators

TechEmpower

What are your key Startup Metrics ? Social Integration/Viral Outreach Is your application tied into any social networks? Is it limited to login and Like buttons, or are you building a presence within the social networks themselves? Analytics/Metrics What key startup metrics will you need to track? Commenting?

Develop 520
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Image Metrics Buys Big Stage

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation technology, announced Thursday morning that it has acquired Big Stage , the developer of avatar creation software. Image Metrics said it would merge Big Stag's avatar creation platform into its existing, real-time video animation technology. READ MORE>>.

Metrics 145
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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Marketers have a hard time keeping up with all th emost recent platforms.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Networking no longer is primarily a face-to-face serial activity. Fundraising through online platforms and crowdfunding. Professional investors now look for startups through popular online platforms, including Gust and InvestorHunt. The cost of social media done well is low. Measuring progress with big data and analytics.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club.