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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. All too often, business owners find the financial returns alone do not provide the long-term satisfaction and success they assumed would come with all the hard work and challenges that come with every business, large or small.

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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measure to see if you have an increase in revenue, a lowering of costs, and improvement in customer satisfaction.

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy. Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service.

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Nine Keys to the Best Social Media Metrics for You

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measure to see if you have an increase in revenue, a lowering of costs, and improvement in customer satisfaction.