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OK. Let’s AMPLIFY your three levels of leadership.

Berkonomics

First, visionary leadership: By far the most enjoyable for most of us is visionary leadership – the time we spend thinking ahead, creating new ideas for products or services, focusing on the big picture and how we can change the world with our creation. The third level is tactical leadership. How do you measure tactical gains? The post OK.

Metrics 293
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You’re the general. So, make your strategic plan!

Berkonomics

Continuing the process of planning… So now we’re getting organized. And I’s my favorite method of organizing a strategic plan. The structure combines the listing of your goal with a series of strategies and then tactics, each designed to support each other, each measurable and made public throughout the organization.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. LTV is imprecise. The first input is CAC.

Metrics 150
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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

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6 Keys To Predicting The Performance Of Your Business

Startup Professionals Musings

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. In my experience, all business metrics are still used too often for people management and accountability, rather than business management. Assess your measurements for trustworthiness.

Metrics 81
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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Get attention and reach your audience. Measure customer response and action. That’s where the money is.