Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

APRIL 7, 2021

That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change. All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

MAY 12, 2021

It’s easy to fall back on the generic message that your solution is easier to use, has more function, and comes with great service, but who looks twice at that message? Network with local organizations and industry groups. Use social media for marketing, not just feedback.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JUNE 21, 2023

To succeed in business, every passion and purpose has to be translated into real products, services, customers, and impact on the community. These must be managed by metrics to allow you to gauge progress, recognize successes, and keep constituents motivated along the way. Rally a community and build a team to support you.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

SoCal CTO

MAY 21, 2012

I was recently asked by an organization, "Tony, what topics can you cover?" Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Create a team culture for personalized service.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Every business team becomes inwardly- focused by default, comparing themselves only emotionally to others they know within the organization. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. Structured Data refers to information organized in a defined manner, making it easier to search and analyze. Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Tech Zulu Event

JULY 20, 2012

Reiss started with service design in the 1980s and thinks a lot of the things done then are the same things that people are doing now. It’s a whole bunch of different things including service design…that are all part of the UX.” ” Some call it service design or experience design or product design.

Social Media 101

Social Media Design Los Angeles Media 101

TechCrunch LA

SEPTEMBER 7, 2021

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? The service was created by experience serial entrepreneurs Mark Sylvester and KymberleeWeil, who some might know from creating service introNetworks. What is Likeabilitee?

Social Media 203

Social Media Startup Tool LAMP 203

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Make the product or service come alive. Just because you think it’s a great idea doesn’t mean there is a business opportunity.

Ideas 94

Ideas Slides Technical Review Patents 94

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate. How willing are users to tweet for a discount?

Social Media 100

Social Media Social Network Examples Startup 100

SoCal CTO

FEBRUARY 17, 2007

I personally believe that there are lots and lots of good developers working inside of organizations who would love to work on the interesting projects that we work on all the time, yet they arent out actively looking, so its almost impossible to find them. Los Angeles Social Media Starters What is Visible Networking?

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. External investors tend to focus on products rather than services.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

JULY 22, 2013

It''s a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. Marty Zwilling.

Sales 105

Sales Startup Metrics Customer 105

Tech Zulu Event

MARCH 26, 2010

Last year, Twestival Global raised about $250,000 for Charity Water ; a non-profit organization who’s mission is to bring clean and safe water for people in developing nations. According to its web site, Concern helps those with the most extreme cases of poverty. The event also brought about 17,000 people together around the world.

Orange County 74

Orange County Causecast WITI Social Media 74

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

AUGUST 21, 2013

That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change. All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

Customer 100

Customer Custom .Net Competition 100

Startup Professionals Musings

JULY 24, 2012

That means keeping all the players and all the organizations centered on what matters amid the crosscurrents of change. All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

Customer 98

Customer Custom .Net Competition 98

Both Sides of the Table

JULY 19, 2011

Not just the fact that you Tweet publicly versus privately, but also that they’re open in letting their Tweet stream flow into other products & services. In a world where it’s easier to judge the immediate value of a business, I know that metrics like “time on site&# matter. Social Media helps change that.

Social Media 274

Social Media Google Media Startup 274