Remove Metrics Remove Product Remove Sales Remove Training
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

New product process. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Training and coaching. From time to time, include customers and sales members in ideation sessions. Failure is the best teacher. Ownership.

Coach 137
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Provide training, tools, and required decision authority. Incentives should be a combination of metrics and recognition to highlight results.

Customer 147
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Word of mouth is not adequate for marketing and sales.

Customer 109
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Managing business growth is more than metrics.

Sales 147
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7 Practices To Enhance Accountability In Your Startup

Startup Professionals Musings

He closed stores for a day to update employee racial-bias training. Make sure that metrics and goals are set up front, and not modified as the project progresses. The result is a loss of trust by your team, increased volatility, and lower productivity by all members of the team. Effective communication of your expectations.

Startup 132
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” Did they do a major training program? How frequently they’re using the product?

Marketing 354