Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Social Network 88

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 132

Social Media Startup Commerce News 132

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Measuring progress with big data and analytics.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

SoCal CTO

MARCH 4, 2010

see When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Then you need to set goals and metrics to use as the benchmark for your own results and expectations. Use your passion to get there, not to set the goals.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

JANUARY 6, 2021

Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. The most common approach I see to achieving this is to do more of everything for everyone.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

AUGUST 1, 2021

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Conventional strategies don’t seem to work for you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

SoCal CTO

NOVEMBER 10, 2009

You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? However, the way I would put it is that many, if not most, experiences--both online and offline--are more engaging when they can be shared socially.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Pitch a rational plan for expansion and growth. Building a sustainable business is more like a marathon than an event.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

DECEMBER 30, 2022

Take accountability for execution by enabling success through resources, attention, and care. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. You can provide the discipline and the resources for results. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JULY 22, 2013

A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Focus your resources to convert prospects to customers. Use social media in concert with a web site and offline media. Are your customers coming fast enough?

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. These have the vision and the resources to fund long-term digital success.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. The challenge is to measure resources spent against return.

Custom 100

Custom Customer Satisfaction Social Media 100

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low. Measuring progress with big data and analytics.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. The challenge is to measure resources spent against return.

Custom 97

Custom Customer Satisfaction Social Media 97

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Allocate resources to handle bumps along the way. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

APRIL 15, 2019

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.

Social Media 92

Social Media Study Research Satisfaction 92

Startup Professionals Musings

MARCH 2, 2020

Finally, implementation requires a commitment of real money and other resources that can’t be written off so easily as an idea ahead of it’s time. Create a written plan, with target milestones and metrics. In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

JUNE 3, 2015

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Conventional strategies don’t seem to work for you.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

JULY 30, 2014

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The auto industry and others have used this model for generations, so business processes and metrics for innovation are well documented.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

JUNE 21, 2023

These must be managed by metrics to allow you to gauge progress, recognize successes, and keep constituents motivated along the way. Make sure your plan makes business sense before committing real resources. Build a business plan with specific deliverables and timing. Rally a community and build a team to support you.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

NOVEMBER 4, 2019

There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94