article thumbnail

YP Launches New Organic SEO Service

socalTECH

According to YP, the new product will help local businesses earn top rankings in their organic search results. Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy.

SEO 133
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? What about mobile? Having a high position can make a huge difference to “organic” downloads.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346
article thumbnail

Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Tony has previously worked for organizations like PayPal, Yahoo! and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 85
article thumbnail

7 Tools Businesses Can Use to Improve Employee Management

Tech Zulu Event

The software does keyword research, and it has an SEO checklist. This program organizes your email and helps you schedule reminders and follow-ups. It also has a mobile app. They can use BoostSuite to optimize their website with SEO tools. They can organize their emails to work more efficiently. BoostSuite.

Tool 40
article thumbnail

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Think of web vs. mobile. SEO marketing vs. social marketing. I’ve sat on ad tech boards with board members who clearly knew little about impressions, fill rates, CTRs, RTB, eCPMs or the difficulties & opportunities of embedded mobile SDKs vs. HTML5. Traditional software vs. SaaS.