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Hulu Snags New Marketing Head From Netflix

socalTECH

Los Angeles-based streaming television site Hulu has announced a new SVP and Head of Marketing at the company, the company said Tuesday, tapping Jenny Wall for the position. Wall was most recently at Netflix, as part of that company''s global creative team. hulu marketing streaming executive television netflix' READ MORE>>.

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Hulu Seeking $200M For More Content, Says Report

socalTECH

Online video streaming site Hulu is asking its owners, Walt Disney Co., According to the report, the move comes as Hulu is looking to keep up with the big investments that competitors NetFlix and Amazon are making to obtain and create content for their own video streaming services. Comcast Corp., and News Corp., READ MORE>>.

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Clicker.com To Launch Public Access

socalTECH

Los Angeles-based Clicker Media , a provider of an online programming guide to Internet television, said today that it is publicly launching its site, Clicker.com today. The firm's site had not yet gone live as of the announcement. The firm's site had not yet gone live as of the announcement. READ MORE>>.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. Hulu announced $500 million to fund new content and Netflix has, for example, resurrected the hit / cult show Arrested Development. Interestingly Netflix plans to release the entire season all at once. Put simply: YouTube OWNS the long tail.

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Use video whenever possible.

Berkonomics

Yes, most of that is from NetFlix and YouTube and others delivering entertainment content. But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. Ninety percent of all traffic on the Internet is in video form. Finally, content does not last forever.

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Comcast Takes Aim At Online Videos

socalTECH

Cable provider Comcast appears to be taking aim at online video sites, and has demanded that Internet Service Provider Level 3 pay the company fees in order to transmit Internet online movies and other content to Comcast customers.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

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