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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I love to watch networks evolve, see how crowds gather and communicate and curate and share. I learned that the “influencers” I wanted to reach — often my friends — used Twitter late at night when other people were off the network and few used it during the day when we were all at work. The “half life” was very short.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

billion 2013 figure) have been massive financings at Honest Company ($70mm), JustFab ($85mm), ZipRecruiter ($63mm) and lord only knows how much SnapChat has actually accumulated. With all of those companies gobbled up the market is now focused on the next generation startups like TasteMade, MiTu Network, StyleHaul and so forth.

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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

I went to an industry event where people actually called me self-centered for writing publicly. My friends said, “I don’t need another network. That’s what happens when you join a network and have kids. In 2016 I finally cracked SnapChat with the launch of Discovery. Right now it’s my favorite network.

Snapchat 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379
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Interview with Derek Norton, Watertower Ventures

socalTECH

We are going to write checks of between $100,000 and $500,000, and we are going to invest in what we are calling first institutional capital. That has a really large impact on early stage companies, who typically don't have a deep network of relationships, and the ability to get to those type of people.

Invest 145
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Should Startups Care About Profitability?

Both Sides of the Table

Or you know the other one — the one where Snapchat lost $2 billion in just one quarter. Company 2 might represent an “ad mediation company” where the company gets paid by ad networks for running ads on publisher websites and the company in turn must pay the publisher 85% of the revenue it collects. Two-f **g-billion! What a disaster!

Startup 227
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Interview with Jordan Glazier, Wildfire Systems

socalTECH

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We have standing agreements to drive revenue share from all of those merchants in our network. We're taking a different approach.

San Diego 159