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Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. Join Stubbs Alderton and Markiles, LLP for this exclusive event! See [link] (more)

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Marty Zwilling.

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Local.com Relaunches Site, Brand

socalTECH

The update is a big change from the firm's prior layout and organization, which had been strongly oriented around a traditional, search box for businesses in a specific location. Tags: local.com paid search advertising local business coupon social. The firm has also changed its logo and branding. READ MORE>>.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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Interview with Jonathan David, Tapstone

socalTECH

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. If it worked in the Yellow Pages, why not on the Internet? Overture was sold to Yahoo!

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Interview with Scott Morrow, Curatemedia

socalTECH

For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. And second, that Curate Media will be the corporate brand and organizing unit. One hundred percent of our traffic is organic. million monthly uniques of ours are organic.

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