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ReachLocal Launches New SEO Offering

socalTECH

Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Nurture partnerships with many other organizations. Playing well with other organizations in cyberspace and in the real world is more effective than trying to move the mountain alone. Build a list of specific organizations that can help you, and how to engage them. This incents word-of-mouth on steroids.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Most people accept that no person or organization is perfect. In reality, most people will never find negative content, unless a link appears on the first page of search engine results. There is a big difference between no reputation with one negative comment, versus 1000 indications of a positive reputation and one negative.

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Google Hell

SoCal CTO

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). Bottom line - if you are basing your business on high rankings via organic search, there's pretty incredible risk.

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Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario develops software used to optimize search advertising, display advertising, and organic search. READ MORE>>.