Startup Professionals Musings
DECEMBER 6, 2012
Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.
Startup Professionals Musings
JULY 11, 2013
Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.
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Startup Professionals Musings
FEBRUARY 17, 2021
You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Martin Zwilling.
Startup Professionals Musings
DECEMBER 13, 2019
It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Outsourcing services that could be done in-house.
Startup Professionals Musings
OCTOBER 30, 2020
Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Minimize one-time sales in your business model. Focus on a solution that is scalable world-wide.
Berkonomics
JUNE 25, 2015
But, more often, this is just the virtualization of what we used to call outsourcing. In short, the underlying value of that company is the old-fashioned underlying value of outsourcing (if there was one): the outsourcer not only does it for you, the outsourcer shows you how to do it right, and does it at lower cost. .
Startup Professionals Musings
APRIL 29, 2023
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster.
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