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Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

This was pre social media. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. It shouldn’t be a one-way media publishing platform. Background.

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How Facebook Videos Can Boost Your Social Media Campaign

Tech.Co

Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that enjoys the easiness of visual stimulation over reading all those words on that tiny screen. Social media is popular.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. We're targeting just below the big six.

Hollywood 256
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. And so forth. No brainer.

Marketing 307
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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. . The company’s first offering will be a mobile retail commerce platform.

Company 276