Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 29, 2009

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). I then remember when Amazon started selling books on the web. That was a kerfuffle too.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We give users something they don't get anywhere else, for something they do every day--searching the web. We're about to do some marketing, but the hard part really isn't going to be getting people to visit the site, it's to get them to stick.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

MARCH 12, 2012

The most challenging time is your first years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business. Now back to the revenue realities.

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

JANUARY 6, 2011

The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business.

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90