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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. Always more appealing.

Startup 349
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company.

Startup 355
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Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

This was pre social media. ” He was writing to people. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. So I’d like to weigh in with what I believe is.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

We listened way too much to what the press said. It kind of reminds me a bit of how “social media experts&# are talking to customers today). Create a great press-kit that you have easily accessible on your website. Use social media to be sure people are aware of it. We felt invincible.

Startup 310
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Every Startup Needs To Be Ready To Meet The Press

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Press 105
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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Press 96