Berkonomics

APRIL 13, 2017

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Email readers, continue here…] Can you dominate that market? Do you have a world-class management team?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

NOVEMBER 25, 2021

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. Second is product risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JULY 31, 2014

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer.

Marketing 201

Marketing Demand Pricing Customer 201

Tech.Co

JUNE 3, 2022

If your own business is in a place to buy a brand new iPhone, the Tap to Pay feature is worth activating — but given how many customers will pay with a non-contactless card or phone anyway, you'll still need a card reader to avoid missing out on sales.

News 155

News Newsletter Sales Tips 155

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. You can be the one to develop a product or service, promote it, and support it when you are a small operation. Don’t be alarmed by this next statement. That’s relatively easy. The second crisis is organizational.

Class 120

Class Customer Custom Email 120

Berkonomics

DECEMBER 13, 2011

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field with products from other companies that have revenues flowing. Email readers, continue here.] That’s a valuable lesson. Fly with, not against the prevailing winds of change.

Class 149

Class Product Marketing Demand 149

Berkonomics

JUNE 18, 2015

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. First, there is market risk.

Competition 120

Competition Marketing Class Product 120

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

NOVEMBER 7, 2013

This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO. Each of the functions is crucial, and each is required to bring the good idea to fruition.

Startup 189

Startup Sales Ideas Entrepreneur 189

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Both Sides of the Table

JANUARY 14, 2014

In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. ” The most obvious phone call ad unit is what we call a “considered purchase,” which is high price, complex and requires lots of information or lots of choice. PHONE CALLS. Enter phone calls. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

OCTOBER 22, 2009

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327

Startup Sales Class CIO 327

Both Sides of the Table

JANUARY 1, 2012

You can fly first class and not talk to fellow passengers. Like Steve Blank, Dave McClure, Dennis Crowley, Evan Cohen, Gary Vaynerchuk, John Price, Angelo Sotira and many, many more. Teams that hang out together work more productively in difficult situations. my tribute to Cory Van Wolvelaere & challenge to readers).

Startup 319

Startup Organization Entrepreneur Blogging 319

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). While customers will be willing to try your product, they think two steps ahead. The role of Product Managers at Technology Companies. Do you see product managers as a hindrance to software development? Pricing information.

Software Review 285

Software Review Software Blogging Startup 285

Both Sides of the Table

JULY 12, 2016

They were a movement in England during the Industrial Revolution who had the objective of ruining machinery that was used to build products at scale. They thought factories were a threat to custom assembly of products and ultimately to the agrarian way of life (as more people were moving to urban environments).

Education 150

Education Resource Class Course 150