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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product is free, but you pay for services. Freemium” model. Cost-based model.

Pricing 116
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Startup 106
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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Upgrades and troubleshooting can normally be provided over the network, as well. Infrastructure as a Service (IaaS). Platform as a Service (PaaS). Social Media.

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Ten Top Product Pricing Models for Startups

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Product is free, but you pay for services. Portfolio pricing.

Pricing 98
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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Pricing 123
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. These only come with the proper training, investment in tools, and focus on customer relationships. Marketing shapes the concept, branding, packaging, pricing, and positioning. Managing business growth is more than metrics.

Sales 147
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Interview with Robin Richards, CareerArc

socalTECH

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. People were not just going to Google, they were looking all over the place.

Content 193