Product Report SEO Writing 
Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
Both Sides of the Table
FEBRUARY 20, 2012
One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.
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Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.
Both Sides of the Table
MARCH 14, 2013
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?
Startup Professionals Musings
AUGUST 9, 2018
Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.
Startup Professionals Musings
OCTOBER 3, 2010
Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.
Tech Zulu Event
NOVEMBER 18, 2011
Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.
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