Startup Professionals Musings

JULY 24, 2015

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. A great solution is necessary, but not sufficient, to build a great startup. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

JUNE 9, 2013

The traditional mode of starting a company is to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. Fail fast and cheap.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

JULY 19, 2021

To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement. Deliver edgy product demonstrations. People love to compete.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Don’t start from how you want to sell. Build and deploy a revenue growth action plan.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

AUGUST 21, 2014

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Earlier this year I founded a new startup called KlickFu.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

FEBRUARY 18, 2015

To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement. Deliver edgy product demonstrations. People love to compete.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

AUGUST 31, 2011

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. Deliver minimum product and iterate. Prime the investor world.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. Marty Zwilling.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

APRIL 13, 2016

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

Startup Professionals Musings

AUGUST 10, 2010

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. Deliver minimum product and iterate. Prime the investor world.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

MAY 12, 2012

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. Use social networking to start the wave.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Tech.Co

FEBRUARY 8, 2018

One thing is for certain, entrepreneurship can start at anytime, even as a child. If you are ready for a fast-paced, energetic and inspiring talk on how to level up your game, then head over to the Techstars Startup Week Tampa Bay , a week-long celebration of entrepreneurship powered by CHASE for BUSINESS. My belief is yes.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

MAY 5, 2017

If your dream has long been to start and manage your own business, there is no time like the present to get started. Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Customer service is not just fixing problems.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

JULY 29, 2016

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. This starts with multiple messages from the top that growth is now the highest job priority, and key to survival.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

OCTOBER 15, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. Deliver minimum product and iterate. Prime the investor world.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Tech Zulu Event

OCTOBER 6, 2016

The idea behind the strategies quite simple; optimize one’s e-commerce website for search engines such that when a web surfer is using a search engine to buy a product that you offer, your website shows up. Increase Your On-Site SEO. Clean and clear code. Incorporating a Site Map.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Don’t start from how you want to sell. Build and deploy a revenue growth action plan.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Highlight personal and product testimonials.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

FEBRUARY 25, 2010

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. Use social networking to start the wave.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. Tags: entrepreneurs startups. Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Don’t start from how you want to sell. Build and deploy a revenue growth action plan.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Tweak your product or service offerings. Use social media, search engine optimization, blogging, and mobile media. Marty Zwilling.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Don’t start from how you want to sell. Build and deploy a revenue growth action plan.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Do you find it's been more difficult to build up traffic for a more targeted site, or easier? What is Gloss Network? Lolita Carrico: I think so. I was very lucky.

Networking 230

Networking Social Media Startup Search Engine Optimization 230