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MarketShare, Ticketmaster Partner On Pricing Tools

socalTECH

Los Angeles-based MarketShare , a provider of marketing analytics software, and Ticketmaster , the ticketing firm, said Monday that they have partnered. The companies said they expect to offer the products this year, via LiveAnalytics, a newly launched Ticketmaster company focused on developing rich-data analytics products.

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Bridg Names Chief Product Officer

socalTECH

Los Angeles-based Bridg said Tuesday that it has named Mike Horowitz as the company's Chief Product Officer. Horowitz previously served at Ticketmaster / Live Nation, managed producta at Google, and also advised such startups as Applied Semantics, Fetch Technologies, and Abot Labs. READ MORE>>.

Product 100
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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. Impact Radius--let by startup veteran Per Pettersen--said the new funding will go towards its platform, fund developmentof new products and services, and also to global expansion.

Software 100
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FanDragon Names Trio Of Executives

socalTECH

Los Angeles-based FanDragon Technologies , a startup offering up mobile ticket delivery software, announced this morning that it has hired on three new executives. Machin has previously served at Live Nation and Ticketmaster; Weiss was previously at Staples, Inc.; FanDragon's CEO is Robert Weiss. READ MORE>>.

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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. Impact says it powers partnerships for such brands as Cabela's, Fanatics, Getty Images, Lenovo, Levi's, Techstyle and Ticketmaster.

Mobile 113
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Rubicon Project Bolsters Executive Ranks

socalTECH

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

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Lynda.com Bolsters Executive Team

socalTECH

According to the site--which offers up online, video-based training courses on a wide range of software and other subjects--it has hired Alex Zivoder as VP and Managing Director, EMA, Shveta Mujumdar as VP of Corporate Development, Ken Sandy as VP of Product, and Michael Lydon as VP of Technology Operations. READ MORE>>.