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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Cold calling.

Customer 146
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Cold calling.

Marketing 114
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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Postal Service ; the amount has been increasing each year.

Startup 99
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. All of these extremely successful individuals were paperboys*.

Web 2.0 222
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. You must invest in technology. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. Take for example, an eCommerce company.

SEM 150
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Technology costs. Sales and marketing costs. Wages and benefits.

Startup 102